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Sunday, September 29, 2013
Condé Nast + their new direction
In the recent year, popular magazine group Condé Nast hired a new editor and publisher for it’s Condé Nast Traveler magazine. With new key employees, comes new direction, and recent news suggests that their most recent advertising campaign cost them upwards of $1.5 million. So why the big spending? And what does this ad campaign even entail? Well, we all know one thing to be true… and that is, SEX SELLS. Condé Nast Traveler is pushing the “sex” envelope, by corresponding travel and sex appeal, in the attempts to appeal to young jet setters. Along with this effort, Condé Nast Traveler plans to participate in an international film festival, to carry on with the campaign.
Condé Nast is not the only magazine group to make ties with the entertainment industry, notable magazine Vanity Fair is closely linked to the Academy Awards and Tribeca Film Festival in New York. It is evident that the entertainment industry has helped to increase the success of such magazine groups.
The theme of the new campaign carries the slogan, “I am a Traveler” and “Every Journey Begins Here”… the theme will be represented by different figures in various fields such as: fashion, food, design, and the arts. Hence their motivation to make ties with the entertainment industry. Bill Wackermann the new publisher of Traveler, hopes to connect with the audience from not just one viewpoint, and rather from various unique perspectives. This strategy derives from his notion that there are various “experts” in traveling, and not just one. There are designers, tastemakers, curators, and chefs, who are looking to travel, and these various perspectives all require their individual attention.
Part of the campaign will feature 24 “tastemakers” who will each record a 3-5 minute video over 24 hours at the international film festival. These 24 “tastemakers” will include such names as: Nicholaz Kunz (fashion designer), Anna Menke (photographer), Seamus Mullen (chef), and Miles Redd (interior designer). The campaign will be featured in not only print and online media, but it will be reinforced at the film festival with reputable names to back the effort.
Wackermann and the “tastemakers”
Content and Images Courtesy of:
WWD Issue: September 23, 2013
By: Erik Maza
Issue: September 8, 2013
By: Stuart Elliott
xx
ab // fashionetc.
Wednesday, August 21, 2013
Fads come and go… especially in the realm of hair and beauty, but the true question is: Is Ombré Here to Stay?
And, my answer to that question is… Not just yet. I know, I know… some of you might be surprised by my answer, but I think because of the versatility of the hair style, there is a lot more to explore. What do I mean by versatility? Well, when the ombré “wave” first caught on, everyone had their hairdressers on speed dial, and what they wanted was the “original” style of ombré (which was brown faded to blonde). Now that we’ve seen this hair style around for close to a year, the ombré has transformed into much more. We’ve seen different cuts, different shapes, different “do’s”, and not to mention different colors. And when talking about colors… Not just your traditional blonde and brunette, but shades of red, and even experimental hues of pink, magenta, navy, and green. You see what I mean by versatility? And for that reason alone, I don’t expect to see this trend leave anytime soon. Now go call your hairdressers and go ombré-crayyy. Here are some of my fav looks:
Ombré // blonde
Ombré // brunette
Ombré // red
Ombré // adventurous
xx
ab // fashion etc.
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